User friendly and effective customer service is a key component of running a successful business. The term “customer service” has been tarnished of late and a lot of people have had poor experiences. The use of a badly run call center or impersonal emails can scare customers away and can damage your business.

New opportunities have opened-up over the last two to three years due to the growth of social media. Social media has millions of users and it is therefore the ideal platform for businesses to

customer service platform use for customer service. You can engage your customers, solve their problems and build a solid brand reputation through the use of social media.

Why use Twitter as a customer service platform?

• Quick attention to problems – Twitter is a lightning-fast platform that can help sift through and solve problems quickly without the wait times experienced at a call center. Customers with problems requiring detailed interaction can be directed to alternative platforms.